If you check out the strategy from Hubspot, around 92% of the marketers in the year 2014 claimed that social media marketing proved to be vital for the growth of their businesses. Among the number, around 80% indicated that their efforts and hard work increased traffic to their rounds of official websites. Another rule from the Social Media Examiner states that around 97% of the marketers are actually participating in the fight over social media. However, 85% of these participants are still not sure about the social media tools, which are best suited for your use over here.
This rule and strategy will actually demonstrate a promising and huge potential for social media based marketing for increasing sales. But, always remember that lack of understanding on ways you can achieve the results can get your hard work down the drain and it will be of no use for sure. But, when you can use social media marketing results well, things will work out as planned. Right from real instagram likes and some more, things will work out pretty awesome for you in the best ways possible for sure.
Increase the current brand recognition well:
Always remember that every opportunity that comes your way to syndicate content and then increasing your visibility is proven to be rather pivotal for your business growth. Social media networks are few of the many channels for branding your company’s content and voice.
- It is of primary importance as working on this step simultaneously will make the task a lot easier and accessible to some of the new customers. It can make you more recognizable and familiar for current customers.
- An example might help you big time with better understanding. A very frequent Twitter user can hear about your firm for the first time after stumbling upon the name in a newsfeed. On the other hand, any apathetic customer might become quite acquainted with the brand after checking your presence on various networks.
Improve your present brand loyalty:
If you check out the report once published by the Texas Tech University, brands, which are positively engaged on some of the social media channels, will get to enjoy some higher loyalty from customers.
- The report will conclude by stating that the companies are given the opportunity to take advantage of the tools that the social media might provide them when it is about connecting with the audience.
- An open social media and strategic plan can always prove to be rather influential in just morphing customers into the present brand loyalty group. Another study published in this sector will recognize that around 53% of the Americans can follow brands in current social and can prove to be rather loyal to those brands.
New opportunities knocking at your door:
Every post that you plan to make on the social media platform will prove to be one opportunity for the customers to rightfully convert. Whenever you try to work on a following, you can have access to some of the new customers, old and even some recent ones, and you get the chance to interact with them all.
- Every form of an image, blog post, video or even comment that you share is a proficient chance for anyone to react. Moreover, every reaction can finally lead to site visit and a conversation forming right at the end.
- Not all kinds of brand based interactions can result in the conversion. There are some positive interactions too, which can increase the current likelihood of any eventual conversion.
- Even when the click-through rates are low, the number of opportunities you have on social media can prove to be rather significant in nature.
Add-on with the higher forms of conversion rates:
Social media marketing can often result in higher forms of conversion rates in rather few distinct ways. The most significant of them all is the field of humanization element to it. It means that the brands are likely to become more humanized by just interacting in the present social media channels.
- Social media is a proven place where the brands can actually act like what people actually function. It is rather important as people would love to add businesses with other people and not just with the firms out there.
- On the other hand, some studies have clearly proved the fact that social media comprises 100% higher lead to closer rates when compared to outbound marketing.
- Furthermore, you will come across a higher number of social media followers, whose main aim is to improve the credibility and trust in the brand. It can gradually work as social proof.
- Trying to build the audience on social media can eventually help in improving the current conversion rates on present traffic.
Dealing with the higher brand authority:
Adding and interacting with the customers on a regular basis is a show of good faith for some of the other customers. Whenever people plan to go to compliment or just brag about any service or item, they will turn towards social media for help.
- Whenever they post the name of the brand, new audience members will then follow you for some updates in this regard.
- If more people start to talk about your brand, the higher the value and authoritative note your brand might get. Even the new users will find your brand to be of top-notch class.
- If that wasn’t enough, if you can easily interact with some social media influencers on Twitter and similar other networks, the visible authority will reach you hard.
Get to increase the inbound traffic:
Without the help of social media, the inbound traffic is rater limited to people with the familiarity with the brand and among individuals searching for keywords you are currently working on the ranks for. Every added social media channel is a path leading to the site and single content you syndicate is another opportunity for the new visitor.
Just be sure to follow the norms well and then work on the value-added services related to social media traffic.
Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. Know how to increase real Instagram likes in this article.