Success Story of Vivo & Oppo Smartphones in India
If you venture out to buy a smartphone in the Indian market, then you will come to know that Vivo and Oppo are two of the key players. You can find many models from Vivo and Oppo at affordable price brackets.
But, have you ever wondered the reasons behind the success of Vivo and Oppo mobile phones in India? Read on this post and know key reasons behind their success and their leading models under the budget category.
- Oppo and Vivo focused on selling phones via offline channels
One of the significant reasons behind the success of Vivo and Oppo could be attributed to the fact that these smartphone players focus on sales through offline channels. Yes, when brands like Xiaomi focused on selling its mobile phones via online sales, Vivo and Oppo took to offline channels to create a niche. It helped them ensure the availability of Vivo mobile under 15000 and Oppo phones under 10000.
- Oppo and Vivo offered more features for lower prices
It has been the mainstays of the Chinese smartphone players – to provide mobile phones with more features at lower prices. And Oppo and Vivo were not behind the market leader such as Xiaomi to follow the trend. It helped a large number of customers of other brands switch loyalty and go gaga over Oppo and Vivo mobiles. It helped them own phones with more features without spending a fortune.
- Oppo grabbed eyeballs with the cricket team’s kit sponsorship
Oppo made head turns, and their sales surged after the sponsorship of the kit of the Indian Cricket Team. This was a shot in the arm for the company to make a mark as gaining the sponsorship of the kit of the Indian Cricket Team was not a lesser achievement.
- Vivo scored big after winning IPL title sponsorship
Vivo spent a staggering amount to win the IPL title sponsorship from other rivals. It helped them score a big in the market to gain immense market share in the market. Sponsoring probably the biggest sporting event in India by Vivo was not at all a small task, and this ensured that Vivo was in India for a long inning. These smartphones also run the latest Android Oreo and pie.
- Aggressive advertisement strategies
Vivo and Oppo indulged in huge advertisement commitments to ensure that they get higher visibility in mass platforms. It helped them get huge returns in terms of market share by selling more mobile phones.
You are now aware of the key reasons behind the popularity of Vivo and Oppo brands in India. If you want to buy a leading Vivo mobile under 15000 and Oppo phones under 10000, then here is a quick list to choose from. Continue reading!
- Vivo Z1 Pro
Vivo Z1 Pro is one of the hottest launches from the house of Vivo as this phone packs a punch with amazing features at an affordable price. It makes the Vivo Z1 Pro one of the best Vivo mobiles under 15000 in India. Here are its features:
- 4 GB RAM + 64 GB ROM, expandable up to 256 GB
- 6.53 inch FHD+ display
- 16MP + 8MP + 2MP AI triple rear camera
- 32MP front camera
- Qualcomm Snapdragon 712 AIE processor
- Triple Card Slot
- Fast Charging
- 5000mAh battery
Price – Around Rs.15,000.
- Oppo A5s
If you wish to enjoy AI technology in a budget phone, then you can opt for Oppo A5s, one of the best Oppo phones under 10000 in India. Here are its features at a glance:
- 3 GB RAM + 32 GB ROM, expandable up to 256 GB
- 6.2 inch HD+ WaterDrop display
- 13MP + 2MP dual rear camera
- 8MP front camera
- MediaTek MTK6765 processor
- 4230mAh battery
Price – Around Rs.10,000.
You are now well-versed with the reasons for the success of Vivo and Oppo smartphones along with the best of the models under a budget. You can now compare their features and choose from the best of Vivo and Oppo smartphones.
If you want to buy a smartphone without hurting your wallet then, you can easily spread the cost over a tenor and pay only fixed EMIs and nothing extra.