Just a few years ago, the entire burden of making a company’s brand a household name and making every effort to market it was on the employees. The company’s boss or the owner used to just sit back and relax never bothered to make effort in this regard, especially on the social media front. Surely the social media platforms are now very much prominent then they said, 10 years ago. So now if a CEO or the MD of a company doesn’t make a real effort on the social media front, it sure raises a few eyebrows.
To leverage the power of social media is one of the pivotal tasks for a CEO as he can use his position and image to influence people in a big way. We all never really notice each and every social media post of a company but if a post is shared by the personal account of a CEO of a firm, we surely take interest in it and seriously take a look. Let me share the example of Elon Musk here as he uses many social media platforms, especially Twitter to his advantage.
The Power of Twitter and how Elon Musk uses it
We all know about the micro-blogging site that was Twitter which has grown into a behemoth really. While Elon Musk manages and operates many companies like Hyperloop and SolarCity, it is Tesla and the SpaceX which garner attention most of the times. Musk also actively tweets about both of the above-mentioned firms as he knows how to remain in the limelight and uses his immense popularity to market all the companies managed by him.
Elon Musk never misses a chance to make sure his brands like Tesla and SpaceX are always discussed in the media for some reason or the other. From using Twitter to share information about the latest Tesla model to revealing the name of a person who touts himself as a whistleblower accused of data theft by Musk at Tesla, Musk is all over Twitter any given day. So you can expect how much fame and popularity he gets and of course his beloved brands.
The Role of Consultancy Firm in this regard
I have used the example of Elon Musk to show you how social media platform can be used for the branding of a product or news about a new model of the car. But I know that not every CEO is like Elon Musk and certainly don’t command fame, popularity and following like him. So they need to have the services of a digital marketing company in this regard.
The role of a consultancy firm in this regard is what can really be the difference for a small business/startup to make a mark. While the CEO must act proactively in this regard, through the assistance of the Mavericks in the field of digital marketing, any CEO can make sure that he can act as the best source. In this way, he can act as a catalyst in the eventual success of his brand and build a strong following for it on the social media platforms.
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