Hoteliers are always looking for the factors that boost their hotel business in the sky. To maintain your stand among competitors in the industry, hoteliers need to adapt and renovate the current trend flow of hospitality. The main thing to focus is instead being engaged with old technology, hoteliers need to evolve new strategies for their business growth.
Let’s have a glance on following tips to grow your hotel business in a short time.
To set up pricing for your hotel room is a key role for every hotelier.As the hospitality industry is expanding very quickly today, It is essential to be in competition and have to keep eye on competitor activities, especially for pricing strategy.Flexible pricing strategy should be considered according to past data and seasons rush to your hotels. Some good hotel management software provides yield management to manage flexible pricing rate to gain higher revenue over occupancy.
Use Channel Manager while connecting with OTA
OTAs became more powerful and hassle-free way for booking a hotel for travelers as they can get extra information over there which are to say hotel room pictures, reviews, nearby places and much more. So, hoteliers must deliver appropriate hotel data on OTAs which make your uncommon presence to your upcoming guests. Also, make sure that rooms price you manage on different OTA’s should be maintaining equality among them.
For hoteliers, It became more obstacle to manage multiple OTA, especially when it is for hotel overbooking. To avoid this complication, hoteliers must use channel manager to being updated with OTA continuously.
Go more with Digital Marketing
Today, Internet Marketing techniques are widely used to promote any business. When it is for hotel marketing, it is crucial to being updated with guests using a medium of hotel digital marketing. To gain more online bookings, make use of Marketing techniques i.e Search Engine Optimization, Social media marketing, Paid marketing, Google Adwords and much more. Even you can hire some marketing experts or consultancy for you hotel digital marketing. Video Marketing is also a booming industry today. Creation of good video will increase guest engagement at your social presence.
Use some review techniques to improve your business growth. Taking a review of your valuable customers make a large impact on your going to be a customer.Guest prefer to see a review first before selecting a hotel for stay. If there is any negative review or unsatisfied client, It will affect your business by making a bad impression in their mind.
Keep eye on your competitors
As Hospitality Industry is expanding very speedily today, Every hotelier is doing focus on how to increase guest attention towards his hotel. Some competition factors should be mainly focused on hoteliers which are nearby hotels, OTA performance, hotel rates & pricing, customer satisfaction, pricing for the next 30 days etc.
Design combo deals and holiday packages for your guests during special seasons. Add on a few perks in the packages and charm them. You can also use this strategy to promote business during the off seasons. OTAs offer a huge exposure, you never know where and when business may come.
The other way to increase your direct booking and achieving a higher profit than from the OTAs is to encourage and promote direct bookings. To do this you will need to integrate your hotel’s website with an advance booking engine on your hotel website so that the visitors of your hotel website can easily book directly with you.
Focus On Reviews
If you want people to write reviews for you, you have to give them something to write about. So start with working on your guest experiences. Don’t offer more than you can provide. Don’t create a hype unnecessarily. Be honest with what you have to offer and let your guests make an informed choice. Make their stay as worth remembering as possible. Also, add a bit of surprise by offering something extra. This will create a positive impression on the mind of your guests. Also, train your staff to solve any issues or queries that your guests may have during the stay. This will ensure that you can make amends immediately if the any complain arises. This will increase your positive reviews and minimize your negative ones.
To grow your hotel business and take it to the extreme level, you need to be ahead with new technology. We at Pure ITES Limited provide you everything to take your business at the high peak in the industry with the advance hospitality solutions that are cloud-based Hotel Management Software for your hotel operation, Booking Engine, Channel Manager, Restaurant POS System Solutions and much more. Happy Hoteling !!